Random -
Google is now planning to acquire Spotify in a deal valued at roughly $41.1 billion in cash and equity.
http://www.digitalmusicnews.com/2017/04/01/google-acquiring-spotify-41-billion-april-1/
Many Small TV Channels May Not Survive Much Longer ( they might if they go OTT mobile) Syntonic actively courting this group of independents
https://www.wsj.com/articles/cmo-today-many-small-tv-channels-may-not-survive-much-longer-1490184511
Red Bull spent $900m on marketing in 2010 - 1% in the Syntonic direction would be a start
https://www.forbes.com/companies/red-bull/
EA spent 747m on marketing in 2011
http://www.cinemablend.com/games/Report-Was-EA-Viral-Marketer-Telling-Truth-41747.html
CC