Who here remembers a early webinar or news interview when GG said they have their eyes firmly on China or something to that effect?
In that case you will appreciate this article..
www.chinainternetwatch.com/19991/mobile-ad-revenues-2016-2019
60% of China’s media spend will be on mobile by 2021
March 21, 2017 By
CIW Team
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60%
media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
Related: China Email Marketing Campaigns Overview in 2016
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The fast growth of mobile advertising spend in China is mainly driven by
Baidu,
Alibaba, and
Tencent; the combined ad spend will account for 72% of total mobile ad spend in 2017.
China online advertising spend will grow by 27% to exceed US$50 billion in 2017, accounting for about 60% of total paid media advertisement.
The total online video ad spend will grow by 35.8% to exceed US$7.8 billion, accounting for about 15.5% of total online ad spend in 2017.
Alibaba is estimated to generate US$16.04 billion advertising revenues in 2017, accounting for 31.9% of total online ad revenues in China. Tencent will grow its ad revenues by 59.1% to reach US$6.02 billion, according to eMarketer. Baidu will grow by 14.4% to reach US$9.31 billion ad revenues.
Cant wait till the day we get the ann that we are in China either with a telco directly or via TATA's connections....
IMO DYOR etc etc
Cheers TT
