Verizon, Comcast Prep for TV Ad Tech Wars
Without a doubt, Google and Facebook own the digital advertising market. But, because the television industry is still transitioning to IP delivery, the Internet giants haven’t taken over the TV ad world just yet. And in the meantime, other large companies, including many focused on the actual transmission of IP video content, are bulking up on advanced advertising platforms.
https://uschnews.com/verizon-comcast-prep-for-tv-ad-tech-wars/
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