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SYT General, page-2

  1. 300 Posts.
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    Who here remembers a early webinar or news interview  when GG said they have their eyes firmly on China or something to that effect?

    In that case you will appreciate this article..

    www.chinainternetwatch.com/19991/mobile-ad-revenues-2016-2019

    60% of China’s media spend will be on mobile by 2021

    March 21, 2017 By CIW Team

    Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
    Related: China Email Marketing Campaigns Overview in 2016
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    The fast growth of mobile advertising spend in China is mainly driven by Baidu, Alibaba, and Tencent; the combined ad spend will account for 72% of total mobile ad spend in 2017.

    China online advertising spend will grow by 27% to exceed US$50 billion in 2017, accounting for about 60% of total paid media advertisement.
    The total online video ad spend will grow by 35.8% to exceed US$7.8 billion, accounting for about 15.5% of total online ad spend in 2017.
    Alibaba is estimated to generate US$16.04 billion advertising revenues in 2017, accounting for 31.9% of total online ad revenues in China. Tencent will grow its ad revenues by 59.1% to reach US$6.02 billion, according to eMarketer. Baidu will grow by 14.4% to reach US$9.31 billion ad revenues.


    Cant wait till the day we get the ann that we are in China either with a telco directly or via TATA's connections....

    IMO DYOR etc etc

    Cheers TT
 
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