Some people on HC don't understand some of the consumer/customer concepts around what drives us as shoppers (Value, Convenience, Service).
They assume that we are all equal and will always buy the lowest cost vs a brand that has a differentiator, they only look at inputs and assume they apply to everyone equally.
The only thing that will reduce demand for A2 is if the Supermarkets stop stocking it and it becomes difficult to get (Convenience) as Value is irrelevant as is Service (i.e. I can get it from multiple places) . With the volumes being sold, somehow I just don't think so.
Happy Drinking.
A2M Price at posting:
$1.45 Sentiment: Hold Disclosure: Held
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