Entrain and Apollo would not have been sitting on the sidelines...

Entrain and Apollo would not have been sitting on the sidelines sucking their thumbs during the last few weeks.

When big boys play, there is no love lost. They would be up to their armpits in any way possible to devalue the BET offer via the SP .

Why give a serous competitor an even break when you have the opportunity to short ,bad mouth, or whatever other method you want to use.

It will be interesting to see if Entain, the main danger, still has disruptive plans in place for BET SP.

Then again what's to stop Apollo forming a commercial tie up with FOX or BET?

Entain, on the other hand don't need anyone else as they are your typical arrogant takeover merchant and I would suggest they have not retreated but simply regrouping .

If they can get the local guys like Vlandy's on board its a brand new ball game for them.

In the meantime, ladies and gentlemen we have part 2 of this intriguing drama begin and ,,enter stage right,, Rupert Murdoch and FOX.

How do they plan to fit into all of this??

if this isn't exciting enough, we have Matt Davey picking out what suit to wear when BET launches Fixed Odds Betting in the USA next week!

He along with BET have bigger fish to fry.

Fascinating to see how Tripp positions himself with all these sideshows playing out.

It's showtime folks!