"Since its initial beta launch a year ago, Tagroom has generated over 5 million monthly page views and displays strong user engagement time, with an average user spending more than 11 minutes on the site daily.
The companies possess complementary advertising sales models of connecting brands and agencies aiming to engage with young audiences. Tagroom accomplished this with through its creative suite of native advertising offerings, and MOKO does so by targeting the 18-24 year-old audience through REC*IT, its college sports and fitness app in 850+colleges.
With this addition to MOKO's portfolio, the company will commence development of a native mobile app for Tagroom and utilize content across its portfolio of brands – heavily focusing on cross-promotion to its key college audience through the REC*IT product.
The acquisition of Tagroom also introduces three new members to MOKO. CEO of MOKO Ian Rodwell states, "Nirojan Yamunarajan, Patrick Varden and Yasmin Walter are going to be an amazing injection of talent, style and creativity and bring enormous insight into the world of viral media and shareable entertainment content for the important 18-30 year old age demographic."
Debating over how much was paid for Tagroom is not (in the first instance ) as important as the why MOKO secured Tagroom, not to forget they had a funder in common from start up.
MKB Price at posting:
15.0¢ Sentiment: Buy Disclosure: Held
