Take the Trump Test, page-3

9. Those Who Have Very Low Self-Worth

Cults prey on folks who feel like outsiders, so it's easy to see why low self-worth may make someone more likely to get swept up in a group that tricks them, and tries to make them feel like they belong.

As Kohn says, "If someone has a low sense of self-worth, they can ... be susceptible to a cult, because the cult can either confirm their low sense of self-worth and offer them a path to 'salvation,' or the cult can falsely raise their sense of self-worth by making them part of a chosen group." Again, it's a ploy to get new people to join. And it often works.