taken over by lumacom

July 28, 2003
WACHOVIA BILLBOARD TO BECOME HIGHEST, MOST VISIBLE SPACE IN TIMES SQUARE
( NOT ANY MORE, HAS BE TAKEN OVER BY LUMACOM ) :))

CHARLOTTE, N.C. - Wachovia Bank, N.A., one of America's leading customer service banks and the largest retail bank on the East Coast, has leased a new billboard in Times Square in conjunction with the opening of two new financial centers in Manhattan. Visible to a global audience in Times Square, what many call the Crossroads of the World, the sign will be one of the most high-profile components of Wachovia's expansion into Manhattan.

The Wachovia (wa-KO-vee-ah) sign will be located between the 33rd and 37th floors of the newly constructed Times Square Tower, directly behind historic One Times Square. The billboard will be visible daily to an estimated 250,000 New Yorkers. On New Year's Eve, Wachovia's sign will be visible just behind the famed New Year's Eve Ball before it begins its midnight descent, giving 500,000 revelers in the Square and 500 million television viewers the opportunity to see the billboard. Space for the sign was purchased from Sherwood Outdoor, Inc.