not sure what's in it for CCA?
Lion making a grab purely because their main product, domestic beer, is declining in volumes and margin.
I would think CCA has better future prospects than Lion, hence why Lion want some of the action, however the reason I believe CCA should go it on their own!
Purely defensive action by Lion, they know if CCA become stronger in the alcohol, particularly beer, they stand to lose the most. Rumours off CCA doing the numbers over Fosters, more particualrly CUB would have them concerned!
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