I've been talking about a dividend for quite some time now and...

I've been talking about a dividend for quite some time now and most holders don't seem keen on it, rather relying on continued SP rises.
The thing with dividends is once you start paying them consistently, even small ones, it then puts the company on the radar of certain classes of investors and portfolios that only touch dividend yielding shares. That could lead to the best of both worlds, continued SP rise and dividends.
Of course it eats away at the cash reserves that could be used for other things.