Singapore (www.aktiencheck.de) - migme - Asian Facebook 16 million users - before Hype!
- Growth of more than 2 million users per quarter
- Migme reached new user record with 16 million active users
- Further expansion in the Philippines and in India Doubles sales in Q1 / 2015 to 1.3 million Dollar -
- Migme Ltd.- ASX: MIG; WKN: A117AB- Current price: 0,77 EUR
- Target: Euro 12 months 2 - 24 Months: 4 Euro
Migme the next Asian social media star!
Different countries, different customs - not everything that comes from the United States shall be so popular in other regions. Especially in the social media area arose in recent years significant opportunities - especially in Asian countries. For example, the Messenger Service Line (http://line.me/de/ ) in the US, in Europe Whatsapp the ultimate. Whatsapp can Line in Asian countries, considering the number of users, not hold a candle.
The Top 3 social media sites in China, all of them started again as a Facebook clone, now dominate the market there. ( renren.com ), the No. 1 "Facebook" -like sites in China, was able to increase the number of users from 70 million to over 200 million in drastically en recent years.The basic concept is similar to that of Facebook, but was adapted to the rather different needs of the Chinese. The Asian users has more interest in virtual games or virtual gimmicks that are integrated into the social media platform.
The business model of migme ( ISIN AU000000MIG8 /WKN A117AB ) goes in the same direction as that of "colleagues in China", also is placed more on communication and interaction with artists worth. In the first markets in Southeast Asia, including Taiwan and Indonesia, the strategy has already proven successful.Now, the expansion will start in other countries, like the Philippines and especially India.
migme offers much better ways to communicate with artists to make fan bases to send gifts to present videos compared to other services.
Especially the range video is a new megatrend in social media. In Germany, for example, have the "Youtuberr" bloggers already outstripped. This is precisely the trend to also migme recognized.
Last week gave the YouTube stars "Apecrime" in Berlin an autograph session in the Adidas store on the Kurfürstendamm. Nothing special, you might think, but on the streets, there was Loveparade-like conditions. The "PICTURE" reported in detail on the hype of Youtoube-Stars. "Apecrime" has what divulge only in Germany, as no. 5 of the YouTube blogger alone more than 2.5 million registered fans who follow everything your regular Stars of itself.
This trend, the connection virtually from Youtube properties with a social media platform, has migmeaccurately recognized and promotes particular artists, stars and "star" in which it provides a perfect technical infrastructure, quasi Facebook, Twitter, Whatsapp and Youtube in a ,
Growth and user numbers are developing rapidly
migme could boast also of the numbers, is a dynamic growth. Revenues in the fourth quarter have more than doubled to 1.3 million AU dollars. In addition, active users have risen by a further 2 million to now 16 million. By the end of the year it should be possible, the brand 20 million easy to crack.
Low valuation despite higher supply chain and higher growth rates.
Compared to other social media services has a much higher value migme per user. Are offered in co-operation, for example, Music streaming or download songs, buying gimmicks or greeting, the installation of fan groups and much more. Everything is the Asian users at heart and what it is willing to spend money. Unlike in Europe or the United States have the mentality of Asians forth the urge small gifts, it was just a special gimmick or greeting cards, etc., to also send a small fee to friends and acquaintances.The comparison with the big players in the social media world is an impressive example of the massive undervaluation of the share of migme Limited.
Study of Arden Partners According to an evaluation of the average social media user in 2013 USD 101,10. Leader Facebook came after a valuation of USD 132, followed by the Business Portal LinkedIn with USD 110, the short message service Twitter with USD 88.60 and the music-streaming service Pandora with a rating of 73.50 USD per user. Migme Ltd. currently comes just on an assessment of approximately $ 13.27 per user. The comparison with the top dogs of the social media world points to the massive undervaluation of migme Ltd. shares.
CONCLUSION:
"The Sky is the limit" could also apply migme. Although the stock in recent weeks, has climbed due to the very solid numbers to a new high, which should be just the beginning of the flagpole. In a recent review of 320 million AU dollars, it is still a far cry from the reviews, learn the Facebook, Twitter and co. As authoritative evaluation parameter of the Value per User should be noted here and there is a discount of approximately 80% compared to the major competitors. We expect that the trend will continue in the number of users or even significantly strengthened. Consequently, it can be speculated quite at an estimate of 30 million users in 2016 and a review of 30 USD / per user with a market capitalization of over 900 million AU dollars, ever would be a tripling of the current base. Since the share price consolidated after a 4-week rally, one should perhaps build first an initial position, and then reloading massive 0.65-0.70 euros with a further pullback in the area.
