From what I know about Matt King, he will want to build the...

From what I know about Matt King, he will want to build the company mostly from the ground up and wouldn’t be interested in a B2B company like Kambi, which already supplies software to many other operators, including what would be Fanatics main competition. PointsBet is probably the favorite because they are Australian owned and have a great model that would fit well with Matt King’s business style, have a good customer base in 10 states and Ontario and honestly, they are underperforming so there is a lot of room for growth. They will likely be in Arizona too soon and no doubt will have a stake in new states that begin operations. And if Fanatics takes it over, they will pop up in the other states that PointsBet has failed to make inroads with. The one downfall of PointsBet is the perceived valuation. PointsBet has stated on record that they will be a $20 billion stock by 2025 and I have no doubt that is what the shareholders would demand. The stock is currently at $2.50 USD per share and I’m guessing the shareholders will demand about $4 a share to let it go. The company would also have to deal with Penn National, who are the main shareholders of the stock and still have grand plans for Barstool Sports. So, if I had to hazard a guess, Fanatics will purchase PointsBet if they can get it at a good price. Failing that, they will look at Unibet if they can acquire only the North American sportsbook operations of the company. And failing that, they will look at the other options out there like BetRivers or maybe even a different foreign operator who has more or less abandoned making it big in North America like LeoVegas or Fitzdares who won’t provide them with a customer base, but can provide them with some useful personnel. Regardless of who they acquire, Fanatics will be huge and could surpass the Big Four in just a few years.”