Great engineers don't necessarily make great marketers. Don't...

Great engineers don't necessarily make great marketers. Don't sell the sausage, sell the sizzle.

Yesterday's announcement lacked anything substantive to guide shareholders on how NUH may drive returns from this new market segment. The OTC announcement SHOULD HAVE IMPROVED MARKET SENTIMENT to NUH, but it didn't. Sure it was day 1 since the bill became law, but a listed company surely had adequate lead time to draft something a bit more inspiring...IQBuds are definitely right place right time.

If you want to disagree just look at the recent share price decline. NUH may have valid reasons for holding back, maybe I need to visit Facebook again to get updates the ASX misses out on.

While I'm here long term (and since the beginning), I continue to see lost opportunity in the manner announcements are presented and hence must change my sentiment to hold rather than buy.

I prefer steak to sausage, but a sausage that SIZZLES somehow always gets your attention.