My reference to marketing relates to the message content of the...

My reference to marketing relates to the message content of the ASX announcements only, which I don't believe have been effectively exploited.

I cannot comment on consumer marketing as at this point we do not know how effectively NUH and its retailers are clearing their stock. I really hope the marketing is being directed through a specialist agency and not being attempted in-house. It doesn't need big bucks, just a precise direction...been there done that.