Taking a sip at Keytone Dairy, page-113

Even though (estimated) sales are reasonably low (<$1m annualised) it’s really interesting to see the frequency of reorders improve as well as the order size ramp up. It shows product validation by the gym goers which I believe is a huge tick for Tonik.

Or as Danny puts it:

“The gym channel is of increasing importance to Keytone’s overall distribution strategy and through the launch of Tonik Pro and Plant, health-conscious gym clientele and consumers continue to resonate strongly with the Tonik brand and products. Keytone has partnered with national distributors Brackenbury Nutrition and Nutrition Systems for Tonik Pro and Plant. Follow-on orders are continuing on a regular basis and are growing in volume and frequency. These distributors represent key channels, including the gym chains of Anytime Fitness and Snap Fitness, where the initial feedback and response to the Tonik range of products has been strong. Keytone will continue to add further gym chains to its national distribution footprint in due course”