Tali Health 2020, page-1285

This B2C media campaign is largely a brand awareness exercise.

A top down approach where this new technology is endorsed by government, schools and medical professionals is how Tali will gain mass market adoption.

The Victoria schools trial I expect will be a catalyst for commercial deals for both Tali Detect and Train, particularly with the current minimal face to face teaching times, schools will want an efficient tool to triage kids who might be experiencing learning difficulties.

It’s all about building a pipeline and closing deals at this stage along with developing their subscription based product.