Thanks for sharing this. Below is the job ad for the senior content writer. Shows us the next stage of their promotional activities of getting the Tali products out in different mediums via blogs and writing etc:

Senior Content Writer & Strategist

TALI HealthMore jobs from this company

About the business

At TALi, we believe that every child deserves attention.

TALi is an evidence-based triage tool to ensure all children have an opportunity to measure, assess and improve their attention. It is our mission to elevate attention to the status of being a central pillar of education — and life.

We are all about the kids.

About the role

Now to the role. We are looking for a full-time Senior Content Writer & Strategist to create content across a number of mediums that include, but are not limited to, blogs, articles, product descriptions for medically approved devices, social media, and the TALi websites.

The roles responsibilities include evaluating analytics to adjust content as needed, regularly creating new blogs/articles, and produce content that complies with TGA and FDA regulations. You should also be able to follow content writing guidelines and comply with TALi’s Quality Management Systems.

Ultimately, a top-performing Senior Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

Senior Content Writer & Strategist Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content, specifically in education, EdTech and attention difficulties in children
• Developing content for blogs, case studies, articles, product descriptions, social media, the company website and advertising (digital, TV and Radio)
• Produce PR content to support investor relations and shareholder communication
• Assisting the marketing team in developing content for advertising, lead generation and nurture campaigns
• Coordinate with marketing, design and development teams to create EDMs, landing pages and articles
• Proofreading content for errors and inconsistencies.
• Incorporating SEO keyword strategy and research
• Create compelling headlines, CTAs and body copy that will capture the attention of the target audience.
• Identifying customer needs and recommending new content to address gaps in TALi’s current content.
• Work closely with the sales team to produce tool kits, slide decks and other sale support material
• Own and manage the marketing content calendar
• Ensure all-around consistency of brand and tone of voice

Content Writer Requirements:

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
• Proven content writing or copywriting experience.
• Agency experience will be highly regarded
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Benefits and perks

• You get to work on a product that you can be genuinely proud of (plus, an assortment of daily snacks).
• With a wonderful team environment (that kicks ass on Nintendo Fridays).
• As much product training as you can handle.
• A swanky new office in Cremorne (yes, we have standing desks).
• And a competitive salary.

Although we've had to make some changes due to COVID-19, we've still come up with some innovative alternatives. That’s what happens when you work in an agile organisation.

So, what now? If you think you are the perfect fit for Tali, hit the apply button, attach your portfolio and remember, a cover letter is king!

Be a part of a team that wants to set standards on a global scale and by making sure those Happier kids start here!

The application form will include these questions:

• Which of the following statements best describes your right to work in Australia?