Not meaning to sound rude, but quite literally nothing you wrote there is a positive if in fact Tap&Zip is only getting interchange fees even at integrated merchants:
- "only taking a 40% hit to the revenue per sale" - just read that line back to yourself again, over and over, and let it sink in.
- Zip and Afterpay are in no way evolved forms of visa/mastercard/amex, for the simple fact that visa/mastercard don't take on credit risk. They are completely different business models.
- APT's market cap is 35x 2020-21 revenue due to their Pay in 4 model, hypergrowth, dominant market position, major enterprise merchant customers, major substantial shareholders, institutional investors and a powerful cult-like retail following. Not because they are trying to be a bank.
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