Have to put a new heading in, as the 81c target was out dated and PBG has gone ahead leaps and bounds. If someone is nice enough to put up a chart,you will notice that PBG has broken out from a recent high of 95c and staying above it. The next resistance level is $1.40. PBG is currently giving the $1 mark a workout, a milestone itself and significant number.
Fundamentally, sales of PBG is going up.New stores have been rolled out duplicating its previous success.What I like most about the stores, are they have improved tremendously. They used to be like a whare house with little presentation. Today the stores are very attractive and they present well. PBG has maintained the quality of their products and the brand is an icon in itself. However PBG has add colour and fashion to their products, which in itself is a new dimension.PBG has also gone international, currently with a single line, ladies internal briefs,that is, Berlei with Serena Williams. Its main brand Bonds have now gone into kiddies wear. Bond has yet to be marketed internationally, so there is very good future prospects.
PBG is also beginning to make a spot in sports wear. It is putting itself with the best like NIKE and Addidas but at two thirds of the price only. Sports wear is also of a higher dollar value which will help boost the $ volume at PBG.
With so much going for it, the $1.40 target will be achieved by the end of this financial year.
PBG is out to reclaim its standing in the fashion industry as of now.Fund managers would not do themselves a favour if they don't contemplate at having a go at PBG in their portfolio.
