I am sure whc is on a cost efficiency drive. They are well aware...

I am sure whc is on a cost efficiency drive. They are well aware they need to get a bit lower on the cost curve. They have already announced redundancies which will include restructuring costs short term but benefit long term. No doubt there are other cost saving initiatives in progress.
WHC thermal mines are still receiving decent prices and profits.

China has been talking down all commodities for a few months now. By the end of the year they will begin restocking at super cheap prices and that will signal the bottom of commodity prices and that demand hadnt suddenly evaporated. China had been simply manipulating, playing and laughing at the rest of the world.