Indeed, plus if you were an Affinion exec who had this deal passed through your finance/marketing/IT etc depts, you wouldn't be too happy that the WW aspect wasn't fully operational yet (on both iOS and Android) - you'd be asking the same questions as investors - possibly to the point of "come back to me when your toolkit is Complete" and THEN we'll talk further.
Paul Ostergaard should have learned a lesson by now that it no longer works to put the cart before the horse as it's reflected in both the s/p and lack of (promised/potential) income - so far. 'Annualising' and 'Projecting' revenues doesn't work either (as has been proven on annualising WP figures to over $1M based on the initial uptake of just the first few weeks)
It damages client relationships as they have their own clients to provide a service suite to based on NOR's tech.
When the Android side is complete, a new chapter can begin.
Norwood also comes across as a one-man-show....perhaps it's time to recruit ?
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