Brainytoys’ primary task is to develop products with the potential to become “blockbusters”.
We define “blockbusters” as a product that can achieve sales of a million units plus.
I note that this is our definition only and a product with one million units in sales, in the US
context, is not classed as a blockbuster.
In the US markets, the figure required is several million units sold before that classification
comes into play.
We believe we have several blockbuster candidates in our product range.
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