This is not how Ingram work. Ingram do not necessarily push...

This is not how Ingram work. Ingram do not necessarily push product directly. They are like a giant wharehouse with 100 of 000s of Value added Resellers (VARs) around the world. It is the vendors job to get these VARs signed up and selling the product. In this instance is is BUD. BUD sales team have to do the hard yards to get VARs signed and selling the product, they have to offer the sales reps at these VARs incentives to sell OHMs. Once a VAR sells a product, they get it from the Ingram wharehouse.

Dont be under any illusion that Ingram actively push every product they have, which is 1000s. Ingram do a lot of work to keep this system running and they run conferences to help Vendors meet VARs, they are not a sales organisation, they are a logistics company.

Ingram have not gone quiet on BUD nor are they losing enthusiasm, Ingram are not waiting for new software upgrades, they don't care. BUD needs to sign up more VARs and get them selling. Like they are doing in South America. Remember there are 1000s of vendors trying to sign up VARs and have their sales people sell their product, it is a very tough road and challenging. This is why BUD need to do more direct sales, which they seem to be doing. DYOR