"McDonald’s will be harnessing Google’s technology to roll out significant advancements to its 150 million member-strong mobile app and thousands of its self-service restaurant kiosks."
It's all over the tech and QSR media.
https://www.hcamag.com/nz/news/gener...20as%20needed.
https://www.prnewswire.com/news-rele...302006915.html
https://www.verdict.co.uk/mcdonalds-...ology/?cf-view
https://www.businesstoday.in/technol...486-2023-12-07
https://w.media/mcdonalds-and-google...g-partnership/
https://marketingplatform.google.com...y-550-percent/
https://techstory.in/mcdonalds-and-g...ation-in-2024/
Just a few of the articles doing the rounds.
In plain english, this does not replace the App's, it enhances them. Would be good to hear an update from the Plexure division, on how this affects them, or not.
TASK turnaround profitable, page-64
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