Astute, but you're forgetting that we operate in the mobile sphere. So this platform, overall, is operated by Tata, and they have patented it as such. It has many arms from redeeming coupons online, online shopping etc. Our CSP only manages the mobile side of things. So, I would assume, we would manage the data usage and any offers that require mobile devices to complete. This seems to be quite a significant initiative. This is what they showcased at CTIA, with a reskin (this is the white labelled version).
https://datarewards.billaway.com
(you might need to jump through some hoops to view the page, as it's not secure).
Note the Tata logo in the top left corner. Also note the offers.
Bottom line is if anything had changed between us and Tata we would have been informed straight away.
Tata Communications SDX: 2017 Launch, page-12
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