if you think about it, its actually a marketing cost that has...

if you think about it, its actually a marketing cost that has been announced here

the "free" giveaway COSTs QFX cash each time - whilst its a smart way to acquire customers, its a bit like announcing that you got a discount on Channel 7 adverts - a spend is a spend, and it wont necessarily convert to income or new customers.

This is different to Woolworths who (I think) take a clip of actual revenues generated - so, if anything, its not much of a deal, and certainly not in the same ballpark