Good stuff.
I'd also like to point out the integration is all about data. Integrating apps has two scenarios: data flowing from app A to app B, and from app B to app A.
ArtyGo can collect superior data from Arty, and should be able to share this with not Google or Fitbit, but any other software provider out there.
Eg, Strava could take this data, or Apple Health, etc. Apple Health app would get inferior cario data from the Apple Watch, but connected to Arty, would get way better data than the apple watch.
The 12-15 medical grade data points Conneqt offers means many other apps could subscribe to this data, driving demand from non competing apps. Competing apps such as Fitbit, etc could take this data too - but why?
The point here is the data may be more valuable than the device that collects it. Yes, users buy the device and subscribe to the app, but making the data shareable with any application out there makes a very compelling reason to buy this device over others. ArtyGo will become the source of truth data for heart health, and have by far the best data around for other apps to use.
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