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LiveTiles has placed its bets with a new, more costly, marketing model. The trajectory of the share price has consequently changed and the market does not yet have the information to render judgement. It needs to demonstrate, pretty much immediately, that the new model works and the way to do this is to show that revenues are accelerating dramatically. Anything less, unfortunately, will not be well received. Marginal improvements in revenue for the significantly higher marketing costs will not cut the mustard. Conversely, management has a huge incentive to get it right. If very strong revenues come through the share price will do very well.