What appears to be a significant partnership for NTC has just emerged. Need to do a bit more digging, but Tele2 is a major European telecommunications operator, with about 15 million customers in 10 countries. This could NTC's 'Vodafone of Europe' with a bit of luck!
http://www.marketwatch.com/story/tele2-and-netcomm-wireless-announce-m2m-partnership-2014-07-03
Here's just a couple of the verticals Tele2 current offers in M2M http://m2m.tele2.com/Solutions.aspx
And very worthwhile reading the group CEOs note on Tele2's future in regards to M2M. http://m2m.tele2.com/M2M-ceo-word.aspx
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