BRN 3.64% 26.5¢ brainchip holdings ltd

TENNS, page-28

  1. 5,704 Posts.
    lightbulb Created with Sketch. 3262
    We've been over this so many times.
    Product development takes time.
    Even with mature well understood technology, a new technology product can be 3 to 5 years in development.
    Roughly speaking...
    1. You need time to undertake concept development.
    2. Write a business case and get the R&D work approved for funding.
    3. Time to build prototypes and test them.
    4. Refine the prototypes.
    5. Confirm the market acceptance and business case. Submit for management sign-off.
    6. Design the final product (can't sell it as a jumble of wires and chips - you have to package it in a presentable robust form).
    7. Develop a manufacturing strategy.
    8. Develop a marketing strategy.
    9. Launch at a trade show.
    10. Start promoting it to distributors etc.
    11. Sales start happening.

    Add to the above the experimenting and learning curve understanding how Akida works.
    And if the prototyping and manufacturing involves taping out and fabricating chips - that takes 6 to 12 months each time.

    It's not a surprise to me that we haven't seen revenue yet. First product will take 5 years from whoa to go. When did the 5 years start?

    But here's the thing. It's not just one company that is somewhere along this development path. It's multiple.

    Many shots at goal.

    IMO
    DYOR

 
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