Any serious truck enthusiast would look at someone driving the...

  1. 6,398 Posts.
    lightbulb Created with Sketch. 9
    Any serious truck enthusiast would look at someone driving the car in that bottom pick and immediately think “poser - probably too scared to ever take it off-road”. Musk read the market right, IMO - to this demographic, ugliness is a key selling point. They want something big, rough and mean - just like them (or the way they’d like to see themselves). Every scratch and dent is a battle scar with a story to go with it.

    I’m honestly not surprised it’s selling fast.
 
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.