that's a breakout, page-16

This may have a bit to do with it....MPG & Media Contacts 80% owned by MCU in Australia.


MPG and Media Contacts have been appointed as the traditional and digital media planning and buying agencies for Adelaide creative agency Showpony and premium Italian liqueur brand Frangelico.

Showpony was won through a competitive pitch. Its clients include Budweiser and Bridgestone, and MPG will service the business from its Melbourne office.

MPG secured the Frangelico business through its existing global alignment with brand owner’s C&C International Group. Frangelico is distributed by Suntory in Australia.

MPG managing director Kristian Barnes said: “Showpony presents a great opportunity to work with a fast growing and talented creative shop, with a fantastic mindset to embrace innovative communication solutions and an urge to push boundaries.

“Frangelico is a first-class brand and we are very happy to add to our growing portfolio of prestige clients.”