'you’ve got to hand it to Peter for swapping salary for...

'you’ve got to hand it to Peter for swapping salary for shares'

He is paid half of his salary in shares and he wants 10% discount. He won't pay the market price which is closer to zero at the moment. Apply 10% discount to the current share price and it makes a significant number of shares. I paid around 4c for my shares, many people paid more. If the share price goes down to 0.5c, he pays lower than 0.5c and gets almost twice as many. While the average holders gets diluted next to zero.

Of course, holders can buy more and try to recover the losses hoping that the company delivers. It would be the logic a gambler uses. It may pay off or you end up totally broke as you continue to average down.