Agree, I think we have seen the bottom of this stock, plenty of...

Agree, I think we have seen the bottom of this stock, plenty of momentum going forward.

The Company’s near-term focus is on improving productivity through a step-change in ecommerce conversion rates and automating marketing activities to target additional revenue
streams such as gift cards and drop shipping. The Company commenced the migration from
its legacy OsCommerce website infrastructure to Shopify Plus in June 2023, with a planned
go-live date of late October 2023. The introduction of drop shipping will allow additional
products to be offered to our shoppers, without the need to tie up cash in inventory and
warehousing space.
Since August 2023 the Company began optimising its marketing spend, succeeding in reducing
customer acquisition costs by 50% and without impacting customer acquisition performance.
The Company is increasing its customer reach through partner programs, targeting a doubling
of its current shopper database from c.1M to 2M over the next 12 months.
The Company plans to accelerate and scale the Toys“R”Us, Babies“R”Us and Hobby
Warehouse operations in Australia and in New Zealand over the next 12 months under new
functional leadership, with improved merchant and marketing capability, and a more
productive technology-enabled footprint as well as sub-licensing through physical retail
partners.