Here is Friday's announcement. I've since heard that the product went down so well at the Pharmanex show that the first production run ($750,000 worth) sold out on the spot!
VRI BIOMEDICAL LTD 2002-09-20 ASX-SIGNAL-G
HOMEX - Perth
+++++++++++++++++++++++++ Launch of VRI First Product in the USA
The Directors of VRI BioMedical are delighted to announce that the Company's first product is being launched today in the United States of America.
Pharmanex, a US company that is one of the world's leading producers of nutritional supplements, is marketing the product, called "ProBio PCC"(TM), following the conclusion of a global supply agreement between VRI BioMedical and Pharmanex. "ProBio PCC" (TM) contains the unique and potent PCC(TM) probiotic strain, which helps to maintain a healthy gastrointestinal system. The product is being marketed as a nutritional supplement.
"ProBio PCC"(TM) is being launched by Pharmanex at its International Convention being held in Salt Lake City, Utah which is being attended by around 10,000 of its international distributors. Workshops on "ProBio PCC"(TM) will be presented at this convention by Professor Conway, the Company's General Manager of Pharmabiotics.
Finished goods have been contract manufactured in the United States and in Sweden with "Good Manufacturing Practice" (GMP) standards. Further stocks of "ProBio PCC"(TM) will progressively be made to fulfil orders when placed by Pharmanex.
Pharmanex is a leader in the research and development of nutritional products. The company offers multivitamin/mineral supplements, natural health products, standardized botanicals and specialized health systems. Pharmanex(R) products are sold direct to the consumer through a network of independent representatives and the Internet.
For further information please contact:
* Leon Ivory, Executive Chairman on 0419 428 264, or * John Frame, Company Secretary on (08)93213655
