I suspect this lack of quality control across most other kava growers and exporters is the key competitive advantage that Fiji Kava has against their competitors.
Also interesting to highlight based upon this article that the US is the main kava export market out of Fiji, suggesting that China as a market remains largely untapped.
https://www.fbcnews.com.fj/news/kava-exports-continue-despite-the-pandemic-veretawatini/
The Benzo Killer - FIJ ($25M MC) ($75M ST Target), page-1497
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