Really good post Marat . And I must admit I would have once...

Really good post Marat .

And I must admit I would have once argued the " It can have no effect option ..As Neil WA did " . I now appreciate however exactly what you say , and a combined effort on a low value unit can make a huge difference to volume and drive the price ..there is little doubt about that .

There are many examples here ..of course If its a straight out and out Ramp ..at some point it will end in tears . And your point about the many who only read , is so very valid .