The Block on Channel 9, page-4

HC Trader

Good one about The Block, GCN, and High Street Prahran.

Here is another thing that The Block and GCN have in common - masses of viewers

1. The Block has over 1 million viewers.

2. GCN's uctv.fm has, according to page 12 of the Annual Report, an "audience reach" of over 100 million persons.

Hang on a minute, though. What is an "audience reach"? After all, this post of mine has a multi-million audience reach. It will be found on Google today - and Google has 3.5 billion searches a day.

So the important question is this. How many viewers are there of uctv.fm? Virtually none, to judge by the lack of external advertisers.

Nevermind. GCN thinks that: "the traditional media industry continues to lose audience rapidly and is in turmoil."

If this is the case then Channel 9 must be demoralised by the threatening IPTV prospects of GCN's uctv.fm. Perhaps this is why The Block has moved to Prahran - to try to soak some of the vapours of success left behind by GCN's departure from High Street.

I would like to see GCN tell us the number of hits on uctv.fm.