Not sure you are right about this, it does seem the favoured way of advertising for Law firms.. Shine Law also does this as well as sponsoring "Who wants to be a Millionaire " and I think the Parramatta Eels in the NRL. My point is that it is endemic to the industry , so one must assume it must work. Having said that H1 results had $89m advertising budget, some 18.3% of revenue.. an amazing figure and I agree with you unsustainable.
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