Both products are essentially the same which gives the conglomerate an economy of scale. Just minor differences in panel, trim & lights.
When Alan Bond (BMC) imported first Hyundai beore the last Recession, its products too had issues similar to Chinese models 2010-2019: -Paint fading -poor quality upholstery & trim -oil leaks -about 100K life expectancy for steering/suspension/RWC items.
Of course all that changed post the Asian Financial Crisis when Hyundai & Kia amalgamated resulting with more durable products and backed up by Australia's longest warranties. Hyundai/Kia have been the warranty leaders since ( its called putting money where mouth is)
IMO, the Chinese are following a similar path to market with Haval (owned by Great Wall) now offering 7 year warranty on its 2020 units.
IMO, once Great Wall-Haval reach critical mass in population/sales, the parent company will take over distribution from the Kids like Hyundai did from BMC.
By the way, Toyota has been the price leader for over 2 decades in high volume vehicles Hyundai-Kia is now giving it a rum for its money in both new and used cars.
By the Koreans going up market in price leaves a a vacuum at the lower price range for the Chinese to fill IMO. Keep in mind that the Chinese are quick learners as evidenced by their rapid rise to global leadership in manufacturing, shipping and trade so, IMO, it wont take them as long as the Japs or Koreans to be a big player in Western Auto markets ( they already dominate the Chinese domestic market which is the biggest in the world)
PS: I'm not a communist/socialist; just a market realist with a keen sense of 20th-21st C industrial evolution.
