I get the feeling from what PB and DW have alluded to on previous occasions that competitors compete on many fronts, but with BTM not many would try or want to compete on price, I am sure PNV would love that approach as it sounds like the base components (no I have know clue what these are) are relatively cheap given that, please correct me if I am wrong, there is a 90% margin on BTM, and it is still cheaper than the competition. Price of final products vary from country to country, but I believe that BTM is still one of the cheapest products in the range. This I believe is great as it gives room to negotiate upwards, rather than having to drop the price in a "race to the bottom" type process, take care, stay well and DYOR.
Perhaps given that this is the year of the dragon - the fire breathing mythical creature - that the original product designed to treat burns comes of age!
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