The Clinicians Speak, page-166

Exactly Bill...so surgeons (who will never go back) on the opposite side of the world not involved in war...lets think about them.

They will see an opportunity to get rid of the old brand milk out the fridge they probably were not going to use in time and donate it to their neighbour...then they will need to buy themselves another brand new bottle of milk of their desired new taste that they have tried recently.

For ever donation one way there is an inventory replacement the other way.

Could sales in USA from current hospitals where their is local surgeon demand for the product increase more than previously expected???

People keep saying sales in EU....point is....there are also potential immediate effects on sales in the USA aswell...Sales may go in the opposite direction to the EU.

Surgeons in battlefield would be most confident with using what they know. Some will use old and some will use new...but they will ultimately use whats available.

Now the next thought process goes to the competition/encumbents donating or amount thats been donated.
If they say their users donated alot...is this a negative or a positive for BTM? (think about the out of flavour milk being given to your neighbour)