The competition, page-70

Yes.
I can't see this as being a worthwhile market. The article says most chemists in italy are family run and independent (like mum and dad fish and chip shops here).
what mum and dad op are going to fork out thousands for a reader when there kids can manually input the data when they come home from school. There not going to be running sepsis tests.. just completely impractical for them and huge cost relatively speaking.
It still remains to be seen whether the Eugeni reader will be the lifebuoy that holds above the sea of competition or the concrete boots that drag us down and drown us in it. It very definitely looks to me to be the latter ATM.