Agreed Captain, my take on it, with the benefit of hindsight, is that the soft launch data was needed to validate the tech as being marketable and also to convince senior P&G people, having gotten the green light they then spent the next couple of years planning and developing new products and launch strategy's, that was obvious by the table full of toys in Adelaide that they didn't like getting revealed.
Other things like doubling our skin lab 2 years ago, and now it's getting another makeover, lead me to think lots is happening that will ultimately bear fruit.
I've relied heavily on the PS milestones as well, they were not just a pie in the sky guess, The tone of the BOD has been more upbeat over the last 18 mths, the story in the OZ, it's all coming together nicely.
Doesn't mean it won't all come crashing down, this is still a spec play at this point but looking better with every announcement.
GLTA Cheers Steve
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Agreed Captain, my take on it, with the benefit of hindsight, is...
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