RealEstate.com.au appears better positioned, with Domain hanging on.
Both need give viewers what they want.
Domain needs be more consumer-user-friendly so can attract a lot more to be listed there.
Search filters inadequate on both.
Both provide a bare basic search, forcing interested to contact agents for additional basic information, while agents often lack information which is easily suited to maps linked to a database.
Provide better search filters.
Consumers seek reduce shortlists before they approach the agents.
Consumers with clear short lists easier to assist, and show relevant attractive alternates.
IF they do not provide easy map view basic information Google will soon capture property adverts.
FXJ Price at posting:
58.5¢ Sentiment: LT Buy Disclosure: Held
