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Found this article from January:...

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    Found this article from January:

    www.forbes.com/sites/timothypapandreou/2024/01/04/can-legacy-automakers-survive-the-new-ev-era/?sh=2497b4682bbb

    If you can't access it, paste the URL above into this: https://12ft.io
    I have extracted a few paragraphs - they describe why the US auto industry has problems - the last paragraph below is most interesting as it says that there is a mismatch between the type of cars used in US and those in the ROW. It makes me wonder why anyone thinks that Biden's new tariff is going to help the US automakers when the ROW doesn't like the cars US builds, and the americans don't like the cars the ROW builds. It will only dampen the need for the automakers to "think different".

    Here are a few excerpts:

    Can Legacy Automakers Survive The New EVEra? Jan 4, 2024Timothy Papandreou

    The $10 trillion global EV market isexperiencing explosive growth, reaching a record 10+ million unit sales in2023. The three legacy automaker regions, North America, Europe and Asia, areexperiencing very different adoption rates, each wrestling with a different setof supply and demands.

    Lagging Behind: Burdened By The Past, Hesitant On The Future

    Years of dominance with internal combustion engines led todelayed investments in dedicated EV platforms and battery technology for manylegacy automakers. While Tesla and BYD and other new entrants built theirentire infrastructure around electric mobility from the ground up, traditionalplayers have grappled with adapting existing processes and supply chains to thedemands of battery-powered vehicles. This translates to a slower pace ofinnovation, with estimates suggesting new entrant EV companies filing twice asmany EV patents as their Western counterparts.

    However, amid thiselectrifying boom, established automakers from North America, Europe and Asiafind themselves caught in a white-knuckle ride, struggling to keep pace withagile EV companies like Tesla and the Chinese challengers like BYD and others.

    Beyond Hardware, Software ProwessIs Rapidly Emerging As A Crucial Differentiator

    Tesla's software- andhardware-integrated design and BYD's AI-powered features highlight the growingimportance of in-house software expertise and seamless integration fromproduction design to delivery and charging.


    Also product marketmismatch is an ongoing issue for North American automakers that insist onoversized EV trucks and massive SUVs, a market that is not clamoring to embracetheir EV versions. On the other hand, in Europe, the compact EV market demandexceeds their legacy automakers’ supply, and the new entrants are ready,willing and able to supply that demand.

 
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