Talks about it being a clever model that incorporates lawyers output into a good money making agglomerated online model. Plan to be the forum to go to for informed articles on the newest trends with initial focus on intellectual property.
For example, Lawyers send in articles which are often in their own newsletters to clients. The benefit for POP is its skill set to measure who is reading the content and then to target the material accordingly..
POP creates income by charging for targeted distribution thru companies like Linked IN, twitter ,google etc.
Smaller firms don't have the global networks and nous to promote their talent.
Martin Burke 85 shareholder and CEO ran Melbournes IT"S digital services dept and had similar role with Thomson reuters and the Financial times.
A lot to like in this leading edge company.and management.
Talks about it being a clever model that incorporates lawyers...
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