Another avenue to put pressure on ICI to pull there finger out...

Another avenue to put pressure on ICI to pull there finger out and start communicating with their shareholders (co-owners), and provide the reasoning behind some of their seemingly bizarre decision making, might be to set up a "ICI Shareholders" Facebook site - In the way that Animoca shareholders did for Animoca.
This would provide far wider exposure to/ pressure on ICI than relying solely on HC.
Comments, no matter how logical, relevant and constructive, are simply water off a ducks back to Kin on HC. Kin continues to treat his shareholders with complete disregard, bordering on contempt.
Facebook would be much harder for Kin and his Board to simply ignore.
Thoughts?