The Facts, page-11

Faced with a similar set of options different people will take different descisions.

We know that is human nature.

I didn't say that Quickflix invented DVD post...I know they didn't.

But for Easyflix to LAUNCH it now as a new service says a lot about how the future of DVD postal in the years to come.

It validates the QFX investment in it.

Whilst you and I might not choose to use it (too slow) others obviously are and will.